Amazon v Hachette: Don’t Believe The Spin
Know the Hachette and Amazon drama that’s been on everyone’s mind, blog, site, tv, dusty car door? Well, here’s another take on the showdown.
For another spin, I previously reblogged an article by Jay Kristoff.
Both writers make excellent points and the articles are definitely worth a read.
(aka Keeping It Critical)
Newspapers and blogs are filled with heated opinion pieces, decrying Amazon’s domination of the book business.
Actual facts are thinner on the ground, however, and if history is any guide, we haven’t heard the full story. Here’s how it started.
In a historical quirk of the trade, publishers and booksellers negotiate co-op deals at the same time as the general agreement to carry titles. (For those who don’t know, co-op is the industry term for preferred in-store placement, such as face-out instead of spine-out, position on end-caps, front tables, window displays, and so on.)
At publishers’ insistence, the same practice has continued in the online and e-book world, namely that negotiations regarding virtual co-op (e.g. high visibility spots on retailer sites) take place at the same time as discussions over general terms and publisher-retailer discounts.
There is a lot…
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